Locking IP in a vault gave Disney its brand magic. Should it try that with Marvel?

Locking IP in a vault gave Disney its brand magic. Should it try that with Marvel?

Upworthy

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Disney’s new film The Marvels turned in its second straight dismal box-office performance this weekend, taking in a mere $10.2 million. That was a 78% drop from its already-unimpressive opening-weekend haul of $46 million, and means The Marvels—which is a sequel to Captain Marvel, which earned…

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