Celebrity gin brands are having a moment. Will finicky American drinkers stick with them?

Celebrity gin brands are having a moment. Will finicky American drinkers stick with them?

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The bar is packed at Ray’s, a cocktail bar owned by actor Justin Theroux on Manhattan’s Lower East Side. He pours drinks in front of a lively crowd alongside fellow actor Woody Harrelson, who’s in town to promote his new liquor company, Holistic Spirits. Booze pairs well with celebrities, and on…

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