The Audience for Women’s Sports Is Surging. Richer Media Deals Could Follow
Published
When WNBA commissioner Cathy Engelbert was at the Masters recently, an unusual topic of conversation bubbled among golfers and fans: women’s college basketball. The LSU-Iowa NCAA women’s title game had just drawn a record-shattering 9.9 million TV viewers, twice the total from a year earlier. In…
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