Dupes are the biggest shopping trend of 2023 so far. Here's why.
Published
Sierra was scrolling through her For You page in January when she came across a seven-second clip of a woman unpacking the spoils of a recent Target order: two large boxes of store-brand toilet paper. "It is the best dupe for Charmin toilet paper," the narrator declares in a voiceover.
Sierra, who works in marketing but uses...