Google to Require Politicians , to Disclose AI Use in Election Ads.
Beginning in November, all political advertisements on Google that use artificial intelligence and synthetic content must inform the viewer that such tools have been utilized.
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The new rule also applies to YouTube ads, Politico reports.
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Verified advertisers must prominently reveal whether their ads consist of "synthetic content that inauthentically depicts real or realistic-looking people or events.".
Verified advertisers must prominently reveal whether their ads consist of "synthetic content that inauthentically depicts real or realistic-looking people or events.".
Political ads that don't comply will be blocked from running and removed.
The AI disclosure requirement is the first of its kind for a tech company, Politico reports.
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However, if AI was only using for editing, such as resizing or cropping, disclosure is not required.
Politicians have already been using AI to their advantage approaching the 2024 election cycle.
For example, over the summer, a PAC supporting Ron DeSantis' White House bid generated an AI version of Donald Trump's voice and posted the video to YouTube.
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For example, over the summer, a PAC supporting Ron DeSantis' White House bid generated an AI version of Donald Trump's voice and posted the video to YouTube.
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The Federal Election Commission does not yet have rules in place regarding AI use in political ads.
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However, in August the commission agreed to seek public comments "on amending regulation to include deliberately deceptive Artificial Intelligence in campaign ads."
