Anheuser Busch, Target and Kohl's have collectively lost the gross GDP of several small nations since May.
With Bud Light at the tip of that spear, Anheuser Busch is slowly crawling out from the self imposed prison it put itself into with the ill fated Dylan Mulvaney partnership.
The damage has still been done and their brand has been dealt immeasurable harm, but there are plans to carry on.