M&M's Announce , 'Spokescandies' Going Into, Indefinite Retirement.
Comicbook.com reports that M&M Mars has decided to temporarily retire its "spokescandies" following backlash over some minor brand changes in the past year.
Comicbook.com reports that M&M Mars has decided to temporarily retire its "spokescandies" following backlash over some minor brand changes in the past year.
In 2022, the candy company made some minor design changes to the Green M&M, introduced a new purple spokescandy and an all-female packaging promo.
In 2022, the candy company made some minor design changes to the Green M&M, introduced a new purple spokescandy and an all-female packaging promo.
America, let's talk.
In the last year, we've made some changes to our beloved spokescandies.
We weren't sure if anyone would even notice.
And we definitely didn't think it would break the internet.
, @mmschocolate, via Twitter.
But now we get it -- even a candy's shoes can be polarizing.
Which was the last things M&M's wanted, since we're all about bringing people together.
, @mmschocolate, via Twitter.
The company said that the spokescandies will be replaced by an ad campaign starring former 'Saturday Night Live' cast member Maya Rudolph.
The company said that the spokescandies will be replaced by an ad campaign starring former 'Saturday Night Live' cast member Maya Rudolph.
Therefore, we have decided to take an indefinite pause from the spokescandies.
In their place, we are proud to introduce a new spokesperson America can agree on: the beloved Maya Rudolph.
, @mmschocolate, via Twitter.
Therefore, we have decided to take an indefinite pause from the spokescandies.
In their place, we are proud to introduce a new spokesperson America can agree on: the beloved Maya Rudolph.
, @mmschocolate, via Twitter.
According to Comicbook.com, it's likely that Rudolph's first appearance in an M&Ms ad will debut at the upcoming Super Bowl.
We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong, @mmschocolate, via Twitter.
M&M has been focusing on the brand's global FUNd initiative to increase a sense of belonging for ten million people by 2025.
The company's recent promotions have included donations and partnerships with Sing for Hope, She Is the Music and We are Moving the Needle
