Disney CEO Hints at Permanent Move to Shortened Theatrical Release Window.
Disney’s CEO Bob Chapek spoke about the future of the company’s theatrical release format during a Q&A on Monday.
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Chapek said that consumers are more "impatient" than ever.
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It’s because of this that Chapek is “not sure there’s going back” to the traditional pre-pandemic format.
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The consumer is probably more impatient than they’ve ever been before … particularly since now they’ve had the luxury of an entire year of getting titles at home pretty much when they want them.
So, I’m not sure there’s going back.
, Bob Chapek, via 'Complex'.
Chapek stressed that shifting to a shortened release window did not mean “cut[ting] the legs off” of theatrical exhibition runs entirely.
Obviously, theaters aren’t going to be 100% back.
But it’s nice to know that we’ve got the ability for people who do want to enjoy it in their home — because they don’t quite feel confident in going to a movie theater — that they’ve got that choice, Bob Chapek, via 'Complex'.
In September 2020, Disney released ‘Mulan’ to Disney+ subscribers for a one-time fee of $29.99.
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In March 2021, Disney plans on releasing its upcoming movie ‘Raya and the Last Dragon’ on Disney+ for the additional fee and in theaters