RE BRANDING DURING A PANDEMIC

RE BRANDING DURING A PANDEMIC

Quite the break from i look kick.

Was something that- had been talked about for a while and of course you know the economic down shift during the stay at home order and still continuing through this pandemic- was a little bit rough but it gave the ownership the ability to.

Really make that transition and we believe that we have a product that's gonna be better- and just move up i don't see a better better for the lafayette community so.

You know that the money is going to say 1100% local it is now a fully 1100% locally owned business- in one of the disadvantages with being tied to a- franchise was that we didn't really much creativity or flexibility as for ads- the program structure in the- pricing structure as well as the services we were.

Able to offer so- we have eight new- new membership options we have a class.

We have playing create so i watched reading the work for cajun kick back.

And we really do believe that moving forward it's just gonna be a better product to offer to the lafayette community the now.

Person low we have a much more.

Yeah so you know everything is going to be 1100% locally- sourced as far as the work outs to what you get when you walk in the gym- and you know the downtime was also also gave the business the ability to call up their sanitation measures- of course you know we're staying in line with the cdc guidelines and everything that the governor has- ordered- but we take it a step above we have a new click cleaning station it is a barefoot.

The ability to clean yourself and your feet- they also have a you know amps up the cleaning measures that they were already doing as far as spreading out class times to allow for more cleaning in between classes.

So the product.

For classes there and you can see all of the new membership