Netflix Headed Toward Ad Streaming

Credit: Wochit
Published on April 30, 2019 - Duration: 00:47s

Netflix Headed Toward Ad Streaming

Netflix is headed for a change that many users may not be too fond of.

During a panel on Monday at International Ad Bureau’s (IAB) Digital Content NewFronts, many panelists in both the streaming and advertising industries suggested that Netflix would not be able to sustain its ad-free model forever and that eventually it would be forced to succumb to traditional advertising.

UPROXX reports that with a number of other streaming services coming online in the next year — like Disney+, Apple, Time Warner, and AT&T, the desire among consumers to keep costs down while also maintaining access to as much content as possible may eventually force Netflix to provide ad-supported subscriptions.

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