Disney unveils price, launch date for big streaming push

Credit: Reuters Studio
Published on April 12, 2019 - Duration: 01:25s

Disney unveils price, launch date for big streaming push

Walt Disney priced its highly anticipated streaming video service below Netflix in an aggressive move to challenge the dominant streaming service and entice families to buy yet another monthly subscription.

David Pollard reports.

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Disney unveils price, launch date for big streaming push

BROADCAST AND DIGITAL RESTRICTIONS~** Broadcasters: FOR USE OF 'THE LION KING' TRAILER - MUST COURTESY WALT DISNEY PICTURES WITH NO ARCHIVE AND NO RESALES; MUST COURTESY APPLE/NO ARCHIVE/NO RESALES Digital: FOR USE OF 'THE LION KING' TRAILER - MUST COURTESY WALT DISNEY PICTURES WITH NO ARCHIVE AND NO RESALES; MUST COURTESY APPLE/NO ARCHIVE/NO RESALES~** The lion roars in the remake of a classic.

And so does its creator as Walt Disney lays down a challenge to the other big beasts of streaming.

At seven dollars a month, 70 dollars a year, it'll undercut Netflix when it launches its Disney+ video service on November 12.

Also announced on Thursday: one billion dollars to go into original programming in fiscal 2020, that'll double over four years.

And 60 to 90 million subscribers targetted by 2024.

It's a big ask: with nearly 140 million customers worldwide, Netflix is dominant.

And others will be biting at their heels: Apple unveiled a streaming and channels service last month.

Apple+ will feature content from Hollywood heavyweights like Steven Spielberg and J.J.

Abrams. AT&T's WarnerMedia is also planning a new service.

But what Disney is keen to stress it has is: a treasure trove of legendary titles.

Its presentation on Thursday featured this revamped blockbuster hit plus dozens of others - including Avatar and those gained with its 71 billion dollar acquisition of 21st Century Fox film and TV assets last month.

Highlighting Disney's hopes - that in the video jungle at least - content will be king.

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