Meet Ford's Newest Mustang

Credit: The Street
Published on February 4, 2019 - Duration: 02:08s

Meet Ford's Newest Mustang

Ford Motor Company is releasing its new Mustang Shelby in 2020.

"This is the fastest and most powerful production Mustang ever, and we will hold its own against all of the competitors," said Jim Owens, performance marketing manager at Ford.

The "fire-breathing monster," Owens said, "competes in the sports car segment." Ford is hoping the car will be quite competitive in its segment, but what about its personality?

The fun collectible-type vehicle isn't just for one type of rider.

"It's a personality that will fit a lot of different categories," Owens said.

"First the collector," he said.

"Some of them will be sports car people." That customer type is likely to take the car for a spin at a raceway.

But let's get back to business for a second.

The car is sold in North America, and also "other markets" Ownens said.

Ford, along with the rest of the auto industry will look for unique strategies to sell cars in what will likely be a slowing economic environment globally.

Still, the Mustang Shelby is a sports car, and is bought based on lifestyle rather than need, which bodes well for Ford.


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