Adidas is the latest sportswear company to forecast weak 2024 profit as Yeezy fallout continues

Adidas is the latest sportswear company to forecast weak 2024 profit as Yeezy fallout continues

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The devaluation of the Argentine peso, increasing cautiousness among inflation-weary consumers, and ongoing fallout from at least one severed partnership are conspiring to create sobering profit outlooks for some of the world’s biggest sportswear brands. Adidas’s 2024 financial guidance, released…

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