Adidas decides not to write off its remaining Yeezy inventory as CEO warns of potential $850m profit shortfall

Adidas decides not to write off its remaining Yeezy inventory as CEO warns of potential $850m profit shortfall

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Adidas has been grappling with a major Yeezy problem since October 2022 following its split with Kanye West over anti-semitic remarks. Initially, the German sportswear giant considered burning its leftover Yeezys after ending the partnership then shifted to selling them, pledging proceeds to…

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