JCPenney: AI in the Store to Appeal to Cost-Conscious Shoppers

JCPenney: AI in the Store to Appeal to Cost-Conscious Shoppers

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At they navigate a market heavily influenced by inflation, retailers must use a range of tools to respond to the needs of value-driven consumers. In a conversation with PYMNTS, Katie Mullen, chief customer officer at JCPenney, discussed the preferences of value-driven consumers in 2024 and…

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