JCPenney has become TikTokers' unlikely beauty obsession
JCPenney Beauty carries popular beauty, skincare, and hair products. Gareth Patterson/JCPenney JCPenney has replaced its Sephora shops with JCPenney Beauty sections. TikTokers are discovering the retailer as an alternative to beauty stores like Sephora and Ulta. JCPenney introduced the concept in…
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