Middle-Aged White People Team Up To Segment Streamers

Middle-Aged White People Team Up To Segment Streamers

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If you work for media researcher Magid in its Minneapolis headquarters chances are you're a white middle age White person with an household income of nearly $100,000 and you fit into proprietary consumer lifestyle segments such as "Cruisin' to Retirement," "Empty Nests," and "Gray Power." How do I…

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