In wake of Barbie’s movie-as-toy-marketing tactic, Mattel appoints Mendelovitz head of TV studios division
The following excerpt was sent out from The Hollywood Reporter: Mattel is bringing on a TV veteran to lead its Mattel Television Studios division. The toy giant, which owns IP like Barbie and Hot Wheels, has hired Michelle Mendelovitz to lead its TV studios division. Mendelovitz was most recently…
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