Lego: the brick behemoth that wants to be as big as Disney

Look closely at Lego A/S’s version of a bonsai tree and you will see that many of the blossoms are made from plastic bricks shaped as pink frogs. Similarly, on its model of the Eiffel Tower, the in-house designers turned to an unusual Lego piece: the hot dog sausage. Jens Kronvold Frederiksen,…

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