Yuengling Wants in on Bud Light Fallout
Published
Bud Light's marketing missteps and the subsequent backlash led to a cavernous void in the market. According to the AP, from April to June, Anheuser-Busch InBev's revenue fell some 10.5%, mostly due to the drop in Bud Light sales volume — that's a lot of beers. But consumers haven't stopped…
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