Olive Garden Owner Is Snubbing Short-Term Discounts to Build Its Brands for the Long Haul

Olive Garden Owner Is Snubbing Short-Term Discounts to Build Its Brands for the Long Haul

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Darden spent $20 million in national TV advertising last quarter, almost entirely on Olive Garden commercials. Darden Restaurants , owner of dining chains such as Olive Garden, The Capital Grille and LongHorn Steakhouse, says it is taking the long view in its marketing strategy instead of relying…

#darden #olivegarden #dardenrestaurants #capitalgrille #longhornsteakhouse

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