After Barbie’s billion-dollar box office smash, Lego’s CEO is eyeing another movie as profits drop
The Barbie movie set a high bar for what toymakers can achieve at the box office with the right mix of nostalgia and marketing that caters to all ages. Fellow toymaker Lego is no stranger to the realm of movies, with five films under its belt. But Barbie’s billion-dollar success at the theaters is…
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