How did Barbie do it? Warner’s head of marketing on creating a ‘pink movement’

How did Barbie do it? Warner’s head of marketing on creating a ‘pink movement’

Upworthy

Published

From the first viral photos of Margot Robbie and Ryan Gosling roller-blading along Venice Beach as Barbie and Ken, it was clear that Greta Gerwig’s new Barbie movie was going to be a sensation. But Barbie has outperformed all expectations, breaking box office records for the most commercially…

#margot #ryangosling #venicebeach #gretagerwigs #missionimpossible #google #barbie #barbiecrocs #joshgoldstine #warnerbros

Full Article