Xiaomi Giving Up on the Mi Brand, and It All Makes Perfect Sense

Xiaomi’s Mi brand is being ditched, as the company has decided to go for a simple rebranding that makes sense going forward. The Chinese tech behemoth has confirmed in a statement for XDA that all its upcoming products that were supposed to be launched as “Mi” would just be called “Xiaomi,” as this approach aligns with its international strategy that keeps expanding to new regions and categories. For example, Xiaomi is also believed to be working on an autonomous electric vehicle that would compete against the Apple Car. So the car wouldn’t hit the streets as the Mi Car but rather as the Xiaomi Car, an approach that makes much more sense, especially as Xiaomi is becoming a top player in the tech industry all over the world. Xiaomi brand only for new products “Starting in 2021 Q3, Xiaomi’s product series “Mi” will be renamed to “Xiaomi”. This change will unify our global bran...