Scent sells -- but the right picture titillates both eyes and nose, research finds

Scented products with relevant images on their packaging and branding, such as flowers or fruit, are more attractive to potential customers and score better in produce evaluations, new research confirms. And such images, the researchers conclude, are particularly effective if manufacturers and marketers choose pictures that are more likely to stimulate a stronger sense of the imagined smell -- for example, cut rather than whole lemons. This, they say, suggests that as well as seducing our eyes, the images are stimulating our sense of smell.