JCPenney Launches New Rewards and Credit Program Where Customers Get More, Earn More and Save More

PLANO, Texas--(BUSINESS WIRE)-- #JCPenney--JCPenney today announced the launch of its new JCPenney Rewards and Credit Program, a free loyalty program that offers a simpler, even more compelling experience with the potential to deliver half a billion dollars back into the pockets of America’s diverse working families. Last year, JCPenney announced a $1 billion reinvestment plan to further improve customer experience and operational efficiencies. Now, with more than 20 million Rewards Members that consistent