New Report from Smoke Free Sweden: 1.4 Million Lives Could Be Saved If Brazil Adopted Sweden’s Smoke Free Strategy

BRASILIA, Brazil--(BUSINESS WIRE)--Almost 1.4 million Brazilian lives – equivalent to the population of Porto Alegre – could be saved if Brazil implemented Sweden’s ‘smoke free’ and tobacco harm reduction (THR) strategy, a major new report from Smoke Free Sweden reveals. The authors, from international movement Smoke Free Sweden, will launch their new report, Lives Saved: Integrating Harm Reduction Into Tobacco Control at an event in Brasilia today. Currently, Brazil has a smoking rate of 13.4%