Impossible Foods Introduces Meatier Brand Identity, Transitions to Bold New Packaging Across its Award-Winning Portfolio of Meat From Plants

ANAHEIM, Calif.--(BUSINESS WIRE)--Today at Natural Products Expo West, Impossible Foods ushered in its boldest era yet with a new brand identity inspired by the craveability of meat. The California-based company is inviting meat-eating and flexitarian consumers to believe in a future of food that is better tasting, better for people and better for the planet. A new, striking red aesthetic is at the heart of Impossible’s brand identity evolution, but this move is more than a color change. It is