Zaxby's Westward Expansion Booms with 10 New Locations in North Phoenix
*Popular QSR Franchise Expands Footprint in Arizona*
*ATHENS, GA / ACCESSWIRE / March 1, 2024 / *Zaxby's,the premium quick-service restaurant known for its Chicken Fingerz™, wings, and signature sauces, is pleased to announce expansion in the North Phoenix area with the opening of 10 new locations over the next six years, marking a significant step in the brand's westward expansion. The first store is slated to open this November before the holidays.
Spearheaded by the entrepreneurial DeGoey family, the new Zaxby's stores represent a considerable investment in the local community and running them will be a family affair. Sons Travis and Thomas DeGoey will manage the day-to-day operations, introducing fresh leadership and innovation into the mix. Their parents Tom and Amy will assist with real estate and site selection.
The DeGoey family's history with successful franchise management, notably with La-Z-Boy franchises in the Southeast, underscores a proven track record of business resilience and acumen. Their journey - from navigating stores through economic downturns to expanding their business footprint - exemplifies a deep-rooted understanding of market dynamics. The decision to introduce Zaxby's into the North Phoenix market was heavily influenced by the city's rapid growth, underscored by the U.S. Census Bureau's 2020 report, which positions the Phoenix metro as one of the fastest-growing areas in the nation.
"Bringing a well-established brand like Zaxby's to a burgeoning metro area like Phoenix aligns with our vision of growth and community service," said Travis DeGoey, about their new venture. "We are confident that the local community will appreciate the diverse menu offerings, from the famous chicken and salads to our celebrated sauces. There's something for everyone."
The first North Phoenix Zaxby's location is slated to open by November this year in the Goodyear area, specifically at Pebble Creek and McDowell, within the bustling new Market at Estrella Falls development. This marks the beginning of a strategic rollout plan to cover significant territories from Buckeye out Interstate 10 to Mesa, addressing the growing demand in the North Phoenix area.
The operational helm of the new locations will be in the hands of the DeGoey sons, who are learning the ropes by apprenticing in management roles at several Zaxby's stores before taking on owner-operator roles. Their approach is designed to reflect the brand's commitment to community engagement and superior customer service, mirroring the family's values and work ethic.
Enhancing the expansion initiative is the incentive program offered by Zaxby's, aimed at fostering growth into new markets like Phoenix. The Select Market Incentives (SMI) program, part of Zaxby's aggressive development strategy, provides new franchisees with significant benefits such as reduced royalty rates and a full refund of the $35,000 license fee upon store opening. This program underscores Zaxby's commitment to supporting its franchise partners and facilitating brand growth.
Reflecting on the strategic expansion, Bert Lane, Zaxby's Vice President of Development, stated, "The Phoenix area presents an exciting opportunity for the Zaxby's brand. We are thrilled to partner with the DeGoey family, whose entrepreneurial spirit and business savvy align perfectly with our growth objectives. This expansion is a testament to Zaxby's commitment to bringing our beloved chicken and unique flavors to new markets and communities."
The introduction of Zaxby's to the North Phoenix market represents a new chapter for the DeGoey family and the continuing growth of the Zaxby's brand in the Southwest; aiming to reach more than 950 locations nationwide. The brand, long a staple in the Southeast, is extending its footprint and offering new franchise opportunities throughout the country.
*MEDIA CONTACT:*
Jennifer Williams
919-459-3592* *
*jwilliams@919marketing.com*
*About Zaxby's*
Founded in 1990, Zaxby's® is committed to serving delicious Chicken Fingerz^TM, Zalads®, wings, and signature sauces with southern hospitality and a modern twist. Zaxby's is a five-star VetFran partner and has been ranked a top franchise on Entrepreneur's esteemed Franchise 500 list each year since 2013. Zaxby's has over 940 locations in 17 states and is headquartered in Athens, Georgia. For more information, visit zaxbys.com or zaxbysfranchising.com.
*SOURCE: *Zaxbys
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