AHIP Unveils Refreshed Brand, Updated Mission to Improve Health Care for All Americans

WASHINGTON--(BUSINESS WIRE)--America’s Health Insurance Plans (AHIP), today announced a refreshed brand and updated mission that better aligns with its work, goals, and commitments. Moving forward, the industry trade association will go simply by AHIP. The organization has also unveiled a new logo, conveying a more modern, more inclusive and even more active AHIP, along with a new tagline: Guiding Greater Health. AHIP believes that health insurance providers play a critical role in making healt