Euroleague Basketball taps Animoca Brands’ SportPass to advance gamification strategy

Euroleague Basketball (EB) is looking to add to its gamification portfolio via a strategic partnership with SPORTPASS, Animoca Brands’ fan engagement and gaming subsidiary. The collaboration will see EB tap into SPORTPASS’ digital offering, with connections to Animoca Brands’ global traction in the Web3 ecosystem, to bring crypto and digital collectibles benefits to fans. According […]