Apple pulls new iPad ad of 'smashing' various objects of creativity

Apple faces backlash over its new iPad Pro ad titled "Crush," which depicts the destruction of cultural symbols by a hydraulic press. Critics, including Hugh Grant and Justine Bateman, condemned the ad for its insensitivity. Apple issued a public apology, acknowledging the misstep and emphasizing its commitment to celebrating creativity. The incident underscores the delicate balance between innovative marketing and respecting audience perceptions. It serves as a reminder for tech companies to prioritize empathy and understanding in their promotional efforts.