Nike deal ends German soccer's long-standing partnership with Adidas

German soccer and Adidas are breaking up. The German soccer federation says American sportswear giant Nike will supply all of Germany’s national teams with its apparel and equipment from 2027 in a new deal to 2034. It ends Germany’s long-standing association with Adidas, which goes back some 70 years. Adi Dassler, the founder of the German sportswear brand, sat on the bench beside West Germany coach Sepp Herberger when the German team won the World Cup for the first time in 1954, wearing his company’s screw-in stud boots.