What’s ‘pink tax’ Biocon chief complained about?

Kiran Mazumdar-Shaw, the founder and executive chairperson of Indian Biopharmaceutical Company Biocon, posted a video on X to protest discriminatory pricing for products used preferably by women. Mazumdar-Shaw wrote, "Pink Tax! A shameful gender bias that women must respond to by shunning such products." ​According to WEF, consumer products targeted and advertised to women are sometimes more expensive than comparable products marketed to men.