Global brands boost non-metro presence

Retailers are expanding their presence in tier-2 cities like Jaipur, Chandigarh, Patna, Lucknow, Kochi, Goa, Coimbatore, Ranchi, and Gorakhpur, driven by rapid infrastructure growth and an increasing working population. Global brands like Zara, H&M, Adidas, Nike, Starbucks, Uniqlo, and Marks & Spencer are joining local brands in capitalizing on these market opportunities.