Sports Illustrated is the latest media company damaged by an AI experiment gone wrong

Sports Illustrated is the latest media company damaged by being less than forthcoming about who or what is writing its stories at the dawn of the artificial intelligence age. The website Futurism reported that the once-grand magazine used articles with “authors” who apparently don't exist, with photos generated by AI. The magazine denied claims that some articles themselves were AI-assisted, but has cut ties with a vendor it hired to produce the articles. The Gannett newspaper chain and the tech website CNET each had unsuccessful experiments with AI this past year and had kept readers in the dark about what they were doing.