Bata ties up with Nine West amid revamp

Bata India tied hands with the brand Nine West and at that time it seeks to breathe fresh life into operations. In a stock exchange filing, Bata announced the licencing and manufacturing deal for Nine West with Authentic Brands Group. Authentic Brands is a global brand development, marketing, and entertainment platform, with a portfolio of over 40 brands including David Beckham, Reebok, Barneys New York, Ted Baker, and Forever 21, to name a few.