B2B native advertising trends in 2020

2020 has presented its challenges for B2B marketers, and perhaps no advertising channel has proven to be more scrutinized than branded content and native advertising. Whether it’s dealing with the business implications of the pandemic or successfully brand positioning through social issues, marketers have had to rethink their approach to content. Many marketers hit the pause button to an extent in the spring across advertising channels, native advertising included. Since then, however, we here…