Harley-Davidson staff not attending Sturgis, encourages socially distanced riding

Harley-Davidson staff not attending Sturgis, encourages socially distanced riding

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The 80th annual Sturgis Motorcycle Rally in Sturgis, South Dakota, has already attracted thousands of bikers despite the ongoing Covid-19 pandemic, but Harley-Davidson staff were not in official attendance due to the Milwaukee-based manufacturer's travel ban. "We will be focusing our support in ways that are consistent with our health and safety goals instead of large consumer activations. Fortunately, the Sturgis Rally isn’t restricted to concerts and parties – the true experience is rooted…

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