Unilever to rebrand 'Fair & Lovely' skin cream

Unilever to rebrand 'Fair & Lovely' skin cream

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Unilever will remove words like “fair” and “whitening” from its packaging and communications and rename its Fair & Lovely cosmetic product amid criticism that such terms imply lighter skin is a more desirable attribute than darker skin. The company also will change the name of its Fair & Lovely Foundation, which provides scholarships and education resources to women. “We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones,…

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