As millions of Americans are now working at home, dress shoe sales have plunged by 71%.
But one 'ugly' shoe brand is taking a big bite: Crocs.
Business Insider reports the maker of the holey, squeaky, plasticky footwear is partnering with celebrities to make Crocs more appealing to the youth market.
Business Insider reports earlier this week, rapper Bad Bunny's $60 glow-in-the-dark Crocs sold out mere minutes after launch.
Thursday, pop singer Justin Bieber posted on Instagram a pic of two yellow Crocs floating in a swimming pool, with a single word caption: "Soon." Within three hours, the post had been liked more than 670,000 times and sent Crocs' shares soaring by more than 11%, trading at a peak of $47.81.