Biden Campaign Gets New Fonts

Video Credit: Wochit News
Published on July 6, 2020 - Duration: 00:33s

Biden Campaign Gets New Fonts

C/o the Biden campaign Former Vice President Joe Biden's campaign is introducing a new set of fonts, Decimal and Mercury, to be used "across campaign content like graphics, video, and more." The presumptive Democratic nominee has tapped Hoefler & Co., a legendary typeface company featured in a Netflix documentary and behind many of the country's most storied brands.

Hoefler & Co.

Have done typefaces for the Obamas, Rolling Stone, Twitter, Tiffany & Co., the Guggenheim, Condé Nast and Nike.


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Joe Biden 2020 presidential campaign

Campaign of Joe Biden for the election to President of the United States in 2020
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Hoefler & Co.

Type foundry in New York City, founded and run by type designer Jonathan Hoefler

Democratic Party (United States)

Major political party in the United States
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American technology and media services provider and production company
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Tiffany & Co.

American luxury retail company

Barack Obama

44th president of the United States
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