To help solve global problems, look to developing countries | Bright Simons
To help solve global problems, look to developing countries | Bright Simons

To address the problem of counterfeit goods, African entrepreneurs like Bright Simons have come up with innovative and effective ways to confirm products are genuine.

Now he asks: Why aren't these solutions everywhere?

From password-protected medicines to digitally certified crops, Simons demonstrates the power of local ideas -- and calls on the rest of the world to listen up.