Peloton 'wife' pops up in new advertisement

Video Credit: Reuters - Politics
Published on December 7, 2019 - Duration: 01:48s

Peloton 'wife' pops up in new advertisement

The actress who appeared in a widely criticized Christmas advertisement for exercise bike maker Peloton has a new role selling gin for actor Ryan Reynolds.

Colette Luke has more.

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Peloton 'wife' pops up in new advertisement

(Old Peloton ad - "It's a peloton!") The actress who appeared in Peloton's widely criticized Christmas advertisement is back… This time, in a role selling gin for company owner and actor Ryan Reynolds in a tongue-in-cheek advertisement.

The video ad for Aviation American Gin was tweeted by Reynolds on Friday and already has more than six million views..

In it, three women are out for a holiday drink… One friend tells the Peloton actress..: (broll -- "You are safe here," one friend tells) The trio toasts… with the Peloton actress quickly finishing her drink… The ad ends with… (broll - "you look great by the way!") Reynolds - the actor known for his roles in Marvel Comic's superhero "Deadpool" movies - tweeted the ad with the comment "Exercise bike not included." Peloton's Christmas advertisement called the "The Gift that Gives Back," shows the same actress receiving a Peloton bike as a gift from her husband… She appears anxious, she then records her workouts... and the two watch her video a year later.

Many viewers labelled the ad as 'sexist' and 'dystopian'… and some viewers said the husband was quote 'controlling' and 'manipulative'..

One twitter use wrote: TWEET FROM @hemjhaveri READING (English): 'It's clear this woman doesn't need a Peloton.

She needs a good therapist and a divorce lawyer.'

Another said: TWEET FROM @gremisch READING (English): 'If you close your eyes you can hear the distant screams of the marketing department realising the huge mistake they made' A company spokesperson this week said Peloton was disappointed in how some people misinterpreted the ad...and said it was meant to celebrate fitness.

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Video credit: ETCanada - Published on December 11, 2019 

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