Why Do Holiday Sales Matter to Markets?

Credit: The Street
Published on November 28, 2019 - Duration: 01:18s

Why Do Holiday Sales Matter to Markets?

So why do holiday sales matter?

Besides the fact that the holidays give you an excuse to spend your heart out.

Consumers are expected to spend more in the holiday quarter of the year - the fourth quarter - than in any other quarter.

So if we don't see a notable pop in spending for the quarter, investors get a little concerned about the strength of the consumer.

On the flip side, if consumer spend beats expectations for the holidays, it may be the case - and you have to weight other factors as well - that the consumer is even stronger than previously thought.

Yes, throughout the year, the strength of the consumer becomes clear though macro data and retail earnings.

But there are periods of slower spending and any negative headlines on the economy can hurt consumer confidence.

But when the holidays start.... Watch out.

Consumers are expected to spend almost $730 billion for the holidays.

And that's not even the entire fourth quarter.

Keep in mind the U.S. economy is about $20 trillion.

Here's the kicker: Well, in order to see the "kicker," watch the video above.

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