Lewis Hamilton launching plant-based burger chain

Credit: Wibbitz - Bang Entertainment
Published on August 29, 2019 - Duration: 01:16s

Lewis Hamilton launching plant-based burger chain

Lewis Hamilton launching plant-based burger chain The five-time FIA Formula One World Champion has teamed up with hospitality organisation The Cream Group and investors including UNICEF Ambassador Tommaso Chiabra to launch the first new concept, which is the very first international plant-based burger chain.

Neat Burger will open its first site on Monday just off Regent's Street in London, and the team already has plans to expand the concept globally with 14 franchises scheduled in the next 24 months.

The company are planning to sell unique patties, specially created by their team of chefs in collaboration with Beyond Meat, a plant-based meat alternative, which forms the basis for the burgers.

The menu will consist of three, core burgers - 'The Neat,' 'The Cheese' and 'The Chick'n' - as well as 'The Hot Dog,' with sides including skinny fries, sweet potato fries and tater tots.

Lewis hopes Neat Burger will transform the way people see plant-based food by appealing not only to those who follow plant-based diets, but to any individual who wants to eat dishes that are more sustainable and ethical.


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