Whole Foods Is Trying To Lose Its 'Whole Paycheck' Image, But Is It Working?

Video Credit: Wochit Business
Published on August 27, 2019 - Duration: 00:42s

Whole Foods Is Trying To Lose Its 'Whole Paycheck' Image, But Is It Working?

Business Insider reports Whole Foods' prices have dropped roughly 2.5% since April.

In an effort to rid it of its 'Whole Paycheck' nickname, Amazon announced in April it would slash prices at the grocery chain.

But Whole Foods' prices have fallen by just roughly 5% over the last two years.

A basket of goods that cost Morgan Stanley analysts roughly $200 in 2017, cost $190 in 2019.

Amazon acquired Whole Foods for $13.7 billion in 2017.

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