Can Brands Take Advantage Of Viral 'Story' Format?

Credit: Wochit Business
Published on May 20, 2019 - Duration: 00:42s

Can Brands Take Advantage Of Viral 'Story' Format?

Social Media stories, on Facebook and Instargam, are a viral sensation.

Combined, Stories features on Facebook-owned platforms command a whopping 1.5 billion daily active users.

Snapchat's audience is still sizable at 190 million DAU as of Q1 2019.

Millennial users are more likely to watch Stories on Instagram (60%) than Snapchat (53%) and Facebook (48%), according to VidMob.

Business Insider reports that brands are looking to build successful Stories campaigns.

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Can Brands Take Advantage Of Viral 'Story' Format?

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