Philip Morris gets FDA nod for iQOS smoking device

Credit: Reuters Studio
Published on April 30, 2019 - Duration: 01:15s

Philip Morris gets FDA nod for iQOS smoking device

The U.S. Food and Drug Administration on Tuesday said it would allow Philip Morris to sell a heated tobacco product called IQOS in the United States, a major victory for the international tobacco giant as it looks to sell more alternatives to traditional cigarettes.

Lisa Bernhard reports.

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Philip Morris gets FDA nod for iQOS smoking device

There's a new way to smoke tobacco in the U.S. - and that's a big victory for Philip Morris.

The company's pen-like iQOS product was cleared for sale by the Food and Drug Administration Tuesday, giving Philip Morris another tobacco product to push outside of traditional cigarettes.

Rather than burn with a match, iQOS sticks simply heat in these cases.

And generate a aerosol containing nicotine rather than smoke.

E-cigarettes, by contrast, vaporize a nicotine-filled liquid with no tobacco involved.

IQOS had been under review for two years by the FDA, which concluded they were 'appropriate for the protection of public health' because they produce 'fewer or lower levels of some toxins' than combustible cigarettes.

But they must carry the same warning labels as traditional cigarettes, at least for now.

The FDA is still mulling Philip Morris's request to claim that iQOS poses less of a health risk than their cancer-causing predecessors.

IQOS is currently available in Japan and throughout much of Europe.

Altria Group, which sells Marlboros, will market the devices in the U.S. as part of a licensing agreement with Philip Morris.

They roll out this summer, beginning in Atlanta.

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