Dior lights up Marrakech with fashion show and floating candles

Credit: Reuters Studio
Published on April 30, 2019 - Duration: 00:59s

Dior lights up Marrakech with fashion show and floating candles

Around an enormous outdoor runway lit with dozens of floating tealights, French label Christian Dior crisscrossed cultures and continents at its first fashion show in Morocco on Monday (April 29), with beaded dresses and patterned prints taking centre stage.

Rough cut (no reporter narration).

Advertisement

Dior lights up Marrakech with fashion show and floating candles

ROUGH CUT.

NO REPORTER NARRATION Around an enormous outdoor runway lit with dozens of floating tealights, French label Christian Dior crisscrossed cultures and continents at its first fashion show in Morocco on Monday (April 29), with beaded dresses and patterned prints taking centre stage.

The "Cruise" Collection - hosted outside the usual fashion week calendar, but which is an important source of sales - drew stars including actresses Lupita Nyong'o and Shailene Woodley to Marrakech for the extravaganza.

As night fell over the city's 16th century El Badi Palace and its pool and gardens, models - some wearing bandanas - showcased flowing gowns in maroon or black alongside patterned styles in fabrics from Ivory Coast, fashioned into the brand's trademark synched suit jackets.

Unusually for the French label, it commissioned an Abidjan-based firm to manufacture the cloth, which in its most elaborate form is printed on two sides, and which featured Toile de Jouy-style figures and landscapes Dior is known for.

Designers Pathรฉ Ouedraogo - or Pathe'O, from Burkina Faso, who is known for dressing Nelson Mandela - and Grace Wales Bonner, a British artist, worked with Dior on pieces for the show, among other collaborators.

LVMH-owned Dior and other luxury brands are increasingly turning to elaborate or far-flung catwalk displays to emphasise their Cruise ranges, which tend to have a longer shelf life in store than other collections.

You are here

Recent related videos from verified sources

J Balvin Gets Ready for the Dior Menโ€™s Show 05:04
Credit: VOGUE - Published 3 weeks ago 

You might like